When you first start out with your own website, make it as simple as possible so that it’s not overwhelming for you to manage. Look at the most popular website there is today… Google and you can see they stick to that principle… yes I know it’s a search engine, but it also clearly shows the principle of making things easy to find through a simple website interface. If you go to some of the famous newspaper or TV sites, the space is invariably crowded, and with regular design updates, suddenly you’re having to search for previously used pages under various menu structures spread out across multiple pages! Eventually, people are driven away from this kind of crowded interface and just use Google to find what they want.
What’s becoming more evident now is the wide spread use of and viewing of blog type websites. Because the owners of this type of website aim to keep it simple… making it easy for you to find what you’re looking for. With a simple website design the principle is to group similar information together, have a logical structure and don’t go over about 10 pages if you can.
If you’re a small business then most likely it will be just you who does the updating, loading new articles or catalog items to sell. So over complicating the website will set you up for failure because you’ll dread doing the task and put it off. The workload will get too much to handle.
The Simple Website approach…
Ask yourself, what is the benefit of having this specific information available to clients on the Internet. For example, do they really care what my business structure is? No! Clients want a quick responsive website with information relative to them and spoken in a language that they understand and in a way that engages them.
So in short:
- Evaluate the information in terms of what the client needs to know
- Work out a logical grouping and structure for that information (pages and menus)
- Write the content in a way that speaks to the client (no third person!)
- Re-evaluate to see that you’ve hit the spot.